Privacy Policy for Pure Aesthetics

Effective Date: July 2021

At Pure Aesthetics, we are committed to protecting your privacy and ensuring that your
personal information is handled in a safe and responsible manner. This privacy policy outlines
how we collect, use, and protect your personal data in accordance with South Africa’s
Protection of Personal Information Act (POPIA) and the Promotion of Access to Information
Act (PAIA).
By using our website www.pure-aesthetics.co.za, you agree to the collection and use of
information in accordance with this policy.

1. Information We Collect

We collect personal information in various ways, including when you visit our website, make
inquiries, sign up for our newsletter, book a consultation or services, or interact with us.
Types of Information Collected:
• Personal Details: Name, contact information (phone number, email address), date of
birth.
• Health and Medical Information: Details related to medical history (where applicable
for treatments).
• Usage Information: IP address, device type, browser information, and usage datathrough cookies (for improving website functionality).

Other: Any other personal information you voluntarily provide to us.

2. How We Use Your Information

We may use the information we collect for the following purposes:
• Providing Services: To offer the services you request, such as consultations and
aesthetic treatments.
• Communication: To contact you regarding your appointments, inquiries, updates, or
promotional offers (with your consent).
• Improving Website Experience: To enhance the functionality and user experience on
our website.
• Marketing: With your consent, to send newsletters, SMSes, Whatsapps, promotions, or
other marketing materials related to our services.
• Compliance: To comply with legal and regulatory obligations, including medical and
safety standards.

3. Consent

By using our website and providing your personal information, you consent to the collection and
use of your data as described in this policy. You can withdraw your consent at any time by
contacting us using the details provided below.

4. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes
outlined in this policy or as required by law. Once your data is no longer needed, we will ensure
it is securely deleted or anonymised.

5. Sharing Your Information

We will not sell, lease, or trade your personal information to third parties. However, we may
share your information with trusted third-party service providers to assist in the delivery of our
services. These include:
• Marketing and advertising agencies
• Web hosting and analytics providers
• Any other service providers necessary for the operation of our business
We ensure that these third parties comply with strict data protection standards and are
obligated to use your personal information only for the purposes we’ve outlined.
We may also disclose your information where required by law, such as in response to a
subpoena or other legal request.

6. Data Security

We implement a range of security measures to protect your personal information from
unauthorized access, alteration, disclosure, or destruction. This includes the use of encryption,
secure servers, and other safeguards. However, please note that no method of transmission
over the internet or electronic storage is 100% secure.

7. Accessing and Correcting Your Information

Under PAIA, you have the right to request access to any personal information we hold about
you. If you believe your information is incorrect, incomplete, or out of date, you may request
that we correct it. You may also request that we delete your personal information in certain
circumstances.
To request access, correction, or deletion of your information, please contact us using the
details below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website.
Cookies help us analyse web traffic, enhance the functionality of the site, and customize
content to suit your preferences. You can choose to accept or reject cookies through your
browser settings.

9. Your Rights

Under POPIA, you have several rights regarding your personal information:
• Right to Access: You have the right to request access to your personal data.
• Right to Rectification: You have the right to request correction of any inaccurate or
incomplete data.
• Right to Deletion: In some cases, you have the right to request the deletion of your
personal information.
• Right to Object: You can object to the processing of your data in certain circumstances.
• Right to Withdraw Consent: You may withdraw your consent to receive marketing
communications at any time.
If you would like to exercise any of these rights, please contact us at the details provided below.

10. Children’s Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect or
process personal data from children. If you are a parent or guardian and believe we may have
collected personal information from a child, please contact us to request its deletion.

11. Changes to This Privacy Policy

We reserve the right to update or modify this privacy policy at any time. Any changes will be
posted on this page with an updated effective date. We encourage you to review this policy
periodically.

12. Contact Us

If you have any questions or concerns about this privacy policy or how we handle your personal
information, please contact us at:
Pure Aesthetics
Email: info@pure-aesthetics.co.za
Phone: 011 485 2080
Address: Suite 405A, Netcare Linksfield Hospital, 24 12th Avenue, Linksfield West, 2192

For concerns about how we handle your personal information, you can also contact the
Information Regulator (South Africa):
Information Regulator (POPIA)
Email: inforeg@justice.gov.za
Website: www.justice.gov.za/inforeg